When you start entertaining the idea about exiting your business, sometimes your current efforts and exit outcome simply don’t line up…
You’ve most likely spent years working on:
– Sales
– Marketing
– Making and delivering your product
– Hiring and training people
– Managing finances & cashflows
– Business & profit growth
And that’s great!…
However, that’s become the routine.
Growing a successful business is one thing…
Exiting a successful business is something completely different.
When I first speak with business owners looking for advice on exit strategy, I ask them:
What’s your exit outcome?
Most people have never thought about it.
What I explain to them is that, when we start looking towards a future exit, we need to shift our ‘intention’…
From that of business growth…
To preparing the business for an EXIT.
How is this different?…
The former focuses on:
– Sales
– Marketing
– Making and delivering your product
– Hiring and training people
– Managing finances & cashflows
– Business & profit growth
While preparing for exit focuses on:
– Removing yourself
– Building a delivery system that runs on its own
– Preparing finances so they are attractive
– Creating a sales & marketing funnel that generates leads on autopilot
– Managing customer diversity
– Ensuring compliance
– Lifting company value
As you can see, our list of priorities and objectives is very different.
Once you commit to planning your exit strategy, what you work on in your business should change.
So my question is…
What’s your Intention?…
Your answer will determine what you do next.
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